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Television agency Marketing Architects has announced the launch of a sister agency to challenge conventional thinking and promote extraordinary innovation.
Minneapolis, February 1, 2024–(BUSINESS WIRE)–Television advertising agency Marketing Architects has announced the formation of sister agency Misfits & Machines. The launch represents the agency’s ongoing mission to chart the future.
Committed to continuous innovation, Marketing Architects saw a unique opportunity to create an external entity focused on building leading technology solutions for marketers and business leaders beyond its core all-inclusive TV offering. In six months, they launched Misfits & Machines, a venture incubator and accelerator focused on scaling bold ideas through challenger thinking, artificial intelligence and technology.
The incubator will serve as a sister organization to Marketing Architects. The team includes Marketing Architects founder Chuck Hengel, chief product officer Rob DeMars, marketing veteran Jordan Mauer and former Amazon solutions architect John Ryan Cottam.
“The DNA of marketing architects has always been to doodle outside of the traditional ad agency model,” Demas said. “We have a long history of building products for TV advertisers and launching our own consumer products to category leaders. With Misfits & Machines, we go outside the agency to make and break things that honestly make marketers feel… A squirming thing. Surely a good idea.”
“Our efforts are twofold,” he added. “Building great SaaS products in the marketing communications space. And partnering with like-minded entrepreneurs who have bold products but need an equally bold approach to make a name for themselves.”
Misfits & Machines is currently exploring a range of technology solutions to drive business growth. If you have a solution that could benefit from challenger thinking, please contact jordan@isamisfit.com.
About Marketing Architect
Marketing Architects is a full-service television agency dedicated to rebuilding the traditional agency model and helping brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent 25 years building homegrown technology to solve television’s pricing, measurement and scaling challenges. For more information, visit marketingarchitects.com.
About dislocation and machines
Misfits & Machines’ mission is to liberate contrarian thinking from the tyranny of reason, incubating and accelerating bold adventures through challenger thinking and artificial intelligence tinkering. Please visit misfitsandmachines.com for more information.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240201220004/en/
contact method
Elena Hengel
Vice President of Marketing
ehengel@markarch.com
jordan wall
Senior Vice President of Strategic Partnerships
jordan@isamisfit.com
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