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On February 2, 2024, Apple began selling Vision Pro in the United States. The device starts at $3,499 and comes with 256GB of storage. Since its launch in June 2023, Apple Vision Pro has received more than 200,000 pre-orders.
There is no doubt that Apple Vision Pro is a revolutionary spatial computer that seamlessly blends digital content with the physical world while allowing users to remain present and connected to others. In fact, it’s the most innovative Apple product since the iPhone.
Vision Pro’s groundbreaking design uses an ultra-high-resolution display system that integrates 23 million pixels on two displays and uses a unique dual-chip design customized with Apple chips to ensure that every experience seems to be happening right in front of the user’s eyes.
The question is, what impact will this new headset have on the travel and hospitality industry?
As with any new technology, many hospitality industry experts predict that Apple’s new headphones will have a huge impact on the travel and hospitality industry.
My opinion? Let’s not get carried away! Apple’s new headphones will be revolutionary for gamers, elite Apple fans, and the military. Will it have a big impact on the hotel industry? Not in the near and medium term.
Apple’s Vision Pro is perfectly designed, but it’s just a headphone. A device that you must wear to immerse yourself in a virtual or augmented reality world.
Vision Pro enthusiasts can learn a thing or two from the 3D TV craze of 12 years ago. In 2012, 3D TV shipments totaled 41.45 million units, compared with 24.14 million units in 2011 and 2.26 million units in 2010. By the end of 2013, the number of 3D TV viewers began to decline, and in 2016 the development of 3D TV was limited to a few companies. Premium model. Production of 3D TVs ended in 2016.
What are the main reasons? When you watch 3D TV from the comfort of your home in shorts, a T-shirt and slippers, you need to wear a device (in this case, 3D goggles). Consumers hate this.
Now that the Apple Vision Pro craze is here, does it require you to wear headphones?
I believe that beyond a dedicated but limited audience, headsets such as the Vision Pro, Meta Quest Pro, Sony VR2 or the upcoming Google AR/VR headset in 2024 will have a limited impact on the travel and hospitality industry.
I see some potential uses for the headphones in travel plans or as a paid ancillary service in hotels (like Apple Vision Pro Studio, etc.). I’m sure there will be other clever applications for this and other headphones in the future, but none of them will be earth-shattering.
In my opinion, augmented reality (AR) will have an even greater impact on the travel and hospitality industry by supporting AI travel/tourist guides, virtual museum and art gallery docents, and countless other applications. But the future of mass adoption of AR lies not with headsets, but with AR capabilities on your smartphone (the device you carry with you at all times). Just point it at anything and the message layer will magically appear on the screen.
For example, companies like GoSpooky have been able to do wonders with the capabilities of smartphone-based AR technology.
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