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Akmal Shahzad, Venue Manager at IET Birmingham Austin Court, takes an in-depth look at the technological revolution reshaping the conference industry. He discusses how technology not only streamlines customer service, but also enhances the overall event experience for planners and attendees.
Efficient registration
We all know that time is of the essence when planning an event. Thanks to technological advancements, the days of tedious manual registration processes are gone. Event planners can now use advanced platforms to automate and streamline registration, ensuring accuracy and efficiency. However, planners must remain alert to hidden costs as they explore this area of technology. Questions about cost per registration, same-day registrant fee, and pre-registration count are critical to understanding the complete financial picture.
Respond faster, anytime, anywhere
Customer service in the events industry is no longer limited to office hours. With communication tools like chatbots and automated email responders, event planners and agencies can provide fast, instant responses to inquiries even outside of traditional business hours. This not only improves customer satisfaction, but also ensures timely resolution of issues, contributing to the smooth execution of the event.
This doesn’t mean personal touches are redundant, far from it. Technology is a tool to help, but there are always people on hand to support planners.
Real-time updates via digital signage
The advent of digital signage has changed the way information is disseminated during events. Real-time updates displayed on digital screens keep delegates informed of schedule changes, speaker updates and other important information. Not only does this eliminate confusion, it also adds a touch of professionalism to the event, enhancing the overall attendee experience.
Inclusive event experience
Beyond logistics, event technology has also come a long way in managing delegates’ accessibility and dietary needs. Professional platforms enable attendees to communicate their accessibility requirements, ensuring event spaces can accommodate everyone. Likewise, dietary preferences and restrictions can be efficiently collected and accommodated, resulting in a more inclusive and satisfying event experience for all participants.
This helps venues effectively understand delegates’ allergens and requirements.
Artificial Intelligence: Shaping the future of event planning
The role of artificial intelligence (AI) in event planning is expanding, especially in marketing. Artificial intelligence algorithms analyze data to understand attendee preferences and customize marketing strategies for maximum impact.
Looking to the future, the question arises: How far can AI go? For example, will we ever reach a stage where artificial intelligence can find speakers for your events? As we watch with interest, the potential of artificial intelligence to revolutionize speaker selection and event content management becomes increasingly apparent. The ability to predict trends, analyze audience engagement, and recommend speakers can redefine how events are organized and experienced.
From efficient registration processes and instant communication to inclusive experiences and the potential of artificial intelligence, the meetings industry is undergoing a transformational journey. While more advancements are expected in the future, technology is only as good as how people make the most of it.
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