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Aimbridge Hospitality, a Plano-based global hospitality company and the world’s largest third-party hotel operator, announced plans to strengthen and simplify its U.S. operations, including adding a dedicated owner relations team to its structure and moving to two A dedicated operations department called Aimbridge chooses Aimbridge for full service.
AImbridge said the changes reflect its commitment to delivering the most comprehensive, performance-driven management services in the industry, while emphasizing its goal to become the clear third-party leader among owners, brands and employees.
The company said the new Owner Relations team is a recognition of the ever-changing, fast-paced environment hotel owners, asset managers and hotel brands face every day and a desire to provide partners with superior solutions to their biggest challenges. .
Aly El-Bassuni, president of owner relations, will lead the team. El-Bassuni joined Aimbridge in 2023 as President of Enhanced Select Services. The company said he has a proven track record of building outstanding partnerships and driving operational performance.
Mark Tamis, global president of Aimbridge, said in a statement: “The addition of a dedicated owner enhancement team builds on the work done over the past two years and demonstrates Aimbridge’s continued investment in helping owners achieve their ambitious goals. .” “The team will focus on identifying opportunities to improve performance across the portfolio, mobilizing expert resources across the organization, and implementing improvements that will benefit our partners.”
El-Bassuni will report to Aimbridge Chief Global Growth Officer Allison Reid.
Aimbridge said the owner relations team will research proprietary data and insights, collect and synthesize stakeholder feedback, and work with the entire organization to achieve higher portfolio profitability and higher satisfaction scores faster. The team will also be responsible for establishing the Aimbridge Owners Council, a new advisory committee that will include representatives from various ownership groups and serve as a valuable resource as Aimbridge looks to continue to enhance its product offerings.
New division for U.S. operations and leadership
Aimbridge said it will streamline its U.S. operations into two divisions, with the property operations team turning its focus to actions that drive better property performance, employee engagement and owner satisfaction.
The two departments will be:
Elmbridge Picksis a comprehensive select-service division that includes select enhanced, select, economy and extended-stay hotels and will be led by Simon Mendy, president of select-service divisions.
Elmbridge Full Servicefull-service, luxury and resort businesses, including Aimbridge’s lifestyle vertical Evolution, which will be led by Rob Smith, president of the full-service segment.
Aimbridge said Mendy and Smith are long-time industry leaders and Aimbridge executives who bring deep operational knowledge to the industry verticals they oversee. The company said the new operating structure will take effect in mid-February after a short transition period.
“The industry is at an inflection point as brands continue to shift toward a franchise-based model, with owners relying on third-party managers to provide the operational experience and track record needed to succeed, and this is where Aimbridge shines,” Tamis said. .” “The strategic changes we are making to our U.S. operating model will inject greater flexibility and effectiveness into the way our business is run and ultimately drive higher real estate and portfolio performance.”
More information about select and full-service product portfolios
The company said the expanded Aimbridge Select unit will manage a strong east and west coast portfolio, with deep penetration into major travel markets including Chicago, Washington, D.C., Houston, Los Angeles and other major travel markets.
Aimbridge Select has a rich portfolio of brands representing the most recognized hotel brands, such as Courtyard by Marriott, AC Hotels, Hilton Garden Inn, Homewood Suites by Hilton, Hyatt Place, Holiday Inn, Comfort Inn, Days Inn, U.S. Extended Stay Hotel, Beyond.
The company said the new Aimbridge full-service division portfolio, which includes lifestyle properties managed by Evolution, owns properties in some of the most iconic and popular destinations in the United States, the Caribbean and Canada.
These include the award-winning HALL Arts Hotel Dallas, Yours Truly in Washington, D.C., The Highlander Hotel Radford in Virginia, Hotel Milo in Santa Barbara, California, and Morningstar Buoy Haus Beach Resort (Autograph Collection) at Frenchman’s Reef. Award-winning management team. St. Thomas, U.S. Virgin Islands.
Aimbridge said it plans to redeploy its above-property operations teams geographically to consolidate and strengthen the close collaboration network between hotels and above-property support teams and deepen its market expertise.
“The combination of proven brand and operating capabilities, extensive market knowledge and meaningful scale is unique to Aimbridge and sets us apart. Combined with our dedicated account management, we are able to offer the most comprehensive management in the industry services and help owners of any size gain a competitive advantage,” Tamis said. “As a leader in third-party hotel management, our commitment has always been and will continue to be to find ways to exceed the expectations of our owners, brand partners and employees. By building on our existing solid foundation, we will accelerate the growth of our partners and the future development of Aimbridge.”
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