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AccorHotels, New Zealand’s largest hotel operator, has taken a major step towards sustainable development and established an important partnership with Qualmark, New Zealand’s tourism industry quality assurance beacon. The partnership aims to enhance Accor’s hotels, resorts and apartments in New Zealand to achieve the highly regarded Gold Standard certification for sustainable tourism businesses. This initiative not only marks a milestone in Accor’s sustainability journey, but also sets a new benchmark for the entire hospitality industry. By 2024, the French hospitality giant’s mission is to redefine sustainable tourism through a rigorous assessment of five key pillars: business systems, environment, people, community and culture, and health and safety.
Vision for sustainable excellence
AccorHotels’ New Zealand organization is undergoing a transformation with the support of Qualmark’s sustainable tourism certification. This certification standard is consistent with the Global Sustainable Travel Council (GSTC) standard and provides a comprehensive sustainability framework. AccorHotels’ commitment to this cause is not new. Its hotels in New Zealand have received Qualmark certification. However, seeking Gold certification represents a deeper dive into sustainable practices, taking a holistic approach from reducing carbon footprint to promoting community engagement and cultural preservation.
Charting a course for a green future
In 2023, Accor Pacific made headlines for phasing out some 55 single-use plastic items from more than 80% of its hotels, demonstrating its strong stance against environmental pollutants. However, the journey towards sustainability goes beyond eliminating plastic. Accor Pacific has ambitious plans to address key areas such as food waste, water conservation, eco-certification and promoting diversity and inclusion in its operations. These initiatives are not isolated efforts but part of a larger plan to achieve external sustainability certification for all 5,500 Accor hotels worldwide by 2026. This commitment underlines Accor’s commitment to leading by example, proving that sustainability and luxury can coexist harmoniously in the hospitality industry.
united effort
Accor’s partnership with Qualmark is more than just a business partnership; it is a uniting effort that brings together two organizations with a shared vision for a sustainable future. The alliance is expected to catalyze a paradigm shift in the tourism industry and encourage other industry players to follow suit. By setting the gold standard for sustainability, AccorHotels not only strengthens its competitive advantage but also contributes to protecting New Zealand’s natural beauty and cultural heritage for future generations. Pursuing Qualmark’s gold standard sustainable tourism certification demonstrates Accor’s strong commitment to sustainable development, innovation and excellence.
In essence, AccorHotels’ ambitious pursuit of Gold certification under Qualmark standards is a beacon of progress on the road to sustainability in the hospitality industry. The initiative highlights the critical importance of sustainable tourism practices and sets a new benchmark for others in the industry. By prioritizing the environment, community and cultural protection, and health and safety, Accor is not only changing its business model; It is contributing to the global movement seeking to balance luxury with conservation. As this journey unfolds, Accor’s efforts in New Zealand may well become a blueprint for sustainable tourism globally.
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