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Melbourne-based Salter Brothers recently completed the acquisition of Kingsford Barossa in South Australia, rebranding it as the first hotel in the newly formed Ardor Hotels & Estates chain.
Salter Brothers Hospitality, the hospitality arm of the alternative asset manager, acquired Kingsford Barossa last October for an undisclosed sum.
The deal follows Salter acquires Sofitel Adelaide hotel for $154 millionsettled in December.
Salter Brothers Hospitality, which currently manages 17 hotels and 14 restaurants and bars, launched Ardor Hotels & Estates late last year with the aim of creating a global brand of curated hotels and estates offering “luxury hospitality” in the most natural and stunning surroundings. Experience” ‘.
The brand will sit alongside Salter’s nine Spicers resorts across Australia and the four Spa Anise by Spicers locations in its portfolio.
Salter Brothers Hospitality said Kingsford Barossa was made famous by the estate in the 1990s Australian TV series Drover’s Run macleod’s daughterswhich is “highly consistent” with the brand’s concept of creating a luxury resort.
The 91-hectare property on Kingsford Road in Kingsford, near Gawler, was built in the late 1850s and was purchased in 2021 by previous owners the Ahrens family. It underwent a $10 million renovation.
Salter Brothers Hospitality chief executive Tash Tobias said: “We are delighted to be launching our first Ardor in such a prestigious destination as the Barossa, renowned for its quality food and wine.”
“For guests seeking a luxurious escape from everyday life, we will create a signature hotel experience that blends the best of the Barossa with the beautiful Australian backdrop and the luxurious spaces of Kingsford.
“Our team looks forward to welcoming guests warmly and providing a rewarding and memorable experience.”
Salter Brothers Hospitality was established last year to address what the fund managers saw as a gap in the market for “a professional, focused boutique lifestyle luxury management company with regional and CBD capabilities and expertise”.
The move was driven by Salter Brothers’ $130 million acquisition of Spicers Retreats from travel tycoons Jude and Graham Turner in 2022, with the aim of putting the group’s leisure assets on a single platform.
Salter Brothers, founded in 2014 by brothers Paul and Rob Salter, said its regional hospitality growth strategy was supported by findings from the Australian Tourism Research Center, which showed 46 per cent of the country’s tourism spending, totaling $107 billion, was ) occurs in rural Australia, where quality investment accommodation is still scarce.
South Australia Tourism Minister Zoe Bettison has welcomed Salter Brothers’ decision to open the first Ardor Hotels & Estates hotel in the state.
“I look forward to seeing Ardor Kingsford Barossa attract visitors to the region, which currently brings a tourism value of $281 million to our state,” Bettison said.
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