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Last year was a watershed for short films, especially films. Less than four minutes long – perfect for event marketers who want to make the most impact before interest in a piece of content wanes among potential attendees and exhibitors.
With wit: A study by Vidyard shows that although 60% of videos on the Internet are less than two minutes long, the number of commercial videos between 2 minutes and 4 minutes will increase by 53% by 2023. One reason: About half of viewers watch the entire video.
To create a series of videos that are short but packed with information to capture your audience’s attention, make a plan before the event to offer videos with different themes and perspectives.This article From Trade Show News Network, Another media outlet at Informa discussed Senior event hosts should develop a video content strategy.
Additionally, this article from marketing and brand experience consultancy Opus Agency provides a wealth of topics that event marketers can cover in short videos to not only showcase the different elements and various benefits of an event, but also encourage early registration, pre-event communication and other expected attendee behaviors.
Finally, this article by marketing veteran Neal Schaffer discusses other topics event hosts can cover while also pointing out the differences between audience expectations on different social media platforms, including TikTok, FacebookInstagram, YouTube and LinkedIn, as well as email campaigns from hosts.
One big motivator for figuring out how to create quality content to market your campaigns is: more than 1 billion short videos are viewed every day—on TikTok alone.
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