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A podcast for MICE planners is launched at IBTM World, an event organized by RX that takes place every November in Barcelona.
new activity Hosted by industry content creators Mike Fletcher and Paul Cook. It was developed to provide new ideas, new inspiration and new ways of working for both new and experienced event professionals.
In the first episode of Season 1, Fletcher and Cook visited Cvent’s European headquarters to interview Felicia Asiedu, its European marketing director.
Asiedu talks the evolving role of technology in the daily lives of event planners, whether virtual events still have a future, why she hates the terms “hybrid” and “do more with less,” and offers advice on how to leverage them Better audience engagement and how to work more closely with registration data to ensure increased accessibility.
She also revealed future plans to integrate artificial intelligence into the Cvent platform. “Our goal is to bring in artificial intelligence to save time on more manual tasks. Then we’ll look at how artificial intelligence can help with writing RFPs and responses to RFPs, because we know it’s a cross between planners, hoteliers and venues. Big pain point,” she said.
every episode new activity It also includes interviews recorded at the IBTM World 2023 exhibition.In the first episode, Fletcher speaks to Catherine Southall, head of business development UK and Ireland at GBT Conferences and Events at American Express, who discusses the findings from the American Express 2024 survey Global Meetings and Events Forecast.
new activity Available for download from all major podcast providers, new episodes will be released every two weeks.
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