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The International Congress and Convention Association (ICCA) has released a digital report exploring the significant global impact of business events over more than 60 years: Beyond borders – how association business events bring the world together.
Using video interviews, data and animated charts, beyond national borders Contains expert opinion and analysis from within and outside the international association meetings industry.This approach draws on ICCA’s expertise and influence in the industry to produce the report, which includes contributions from key figures IMEX, ASAE, Oxford Economicsassociations, CVBs, governments and political lobby groups.
ICCA uses its statistics to show the rise of business meetings and events and their impact on our country, cities and communities.another important meaning beyond national borders Trying to find some signs of what’s coming next?
For 60 years, ICCA has traditionally published industry analysis reports on a five-year cycle, but as the world has changed dramatically since 2018 and the pandemic has forced a thorough review of how events are easily accessed, it is necessary to share this new information with ICCA members and the wider global community. The report is as much about what happened next as it is about what came before, with leading experts from inside and outside the meetings industry sharing their thoughts on what’s likely to happen over the next 12 to 18 months.
The report reveals their views on the world economy, the economic value of our industry, advocacy in the political arena, growing industry talent, association meeting trends and social sustainability in brief interviews. Contributions from more experts will be added soon.
ICCA CEO Senthil Gopinath said of the new report: “beyond national borders Ask relevant questions about the world economy, the economic value of our industry, growing industry talent, association meeting trends and social sustainability so we get a real sense of the key issues and opportunities facing us all. Statistics tell one story, but people tell another. ICCA has always been a people-first industry…which is why Beyond Borders speaks to us all in a clear and unique way. This is our industry, this is our community, and this is the time when we come together to pursue a common purpose. “
Beyond borders – how association business events bring the world together Offered to all who see and value the importance of our global industry as a driver of change at social, political and cultural levels.
Access the full interactive report here.
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