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Meetings Africa 2024, a three-day industrial trade show that concluded on February 28 at the Sandton Convention Center in Johannesburg, attracted 380 exhibiting companies from 22 African countries, according to organizers.
Meetings Africa saw a significant increase in the number of attendees this year, reaching 3,480 compared to 2,987 in 2023. The event also attracted 371 buyers, up from 273 in 2023.
Paul Chibwe from Willch Travel and Tours (Zambia), who participated in the event for the first time, said: “This event not only met, but exceeded our expectations.” Another newcomer, Baityr, Commercial Director of Mangalis Hotel Group Diaw (Côte d’Ivoire) said: “The experience was great. From 9am we started meeting people and building relationships with future partners that I think are very important.”
South African businesswoman Lihle Mahlangu said she had connected with people from Africa and Europe and saw a “bright future”.
In her opening remarks, Minister Patricia De Lille stressed that Africa is ready to host events of all sizes. “The African continent is the best place to host all conferences, events, expos and incentive travel,” the minister said.
South Africa’s deputy tourism minister Maharalela said it was time to rewrite Africa’s narrative, promoting a vision that portrays the continent as a vibrant and dynamic player on the global stage, rather than one mired in war and poverty. land.
The Business Opportunity Networking Day (BONDay) attracted 1,535 attendees, with dedicated networking and collaboration sessions held before the main event.
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