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Enterprise iLembe is delighted to be exhibiting at Conference Africa 2024 in partnership with the KZN Convention Bureau (KZNCB), KwaDukuza Local Government and other KZN tourism partners.
The Africa Conference is hosted annually in Gauteng by the South African Convention Bureau and South Africa Tourism. This year’s theme is: “Africa’s success is built on quality connections”, encapsulating the essence of the commitment to fostering meaningful connections between African exhibitors and global buyers.
The trade show attracted 380 exhibiting companies from 21 African countries, collectively representing the continent’s business events industry and showcasing a diverse range of products and experiences.
The two-day exhibition was filled with consecutive high-quality meetings with buyers from the Southern African Development Community and around the world.
Enterprise iLembe is pleased to announce that the 5th Urban Agriculture World Summit will be held in iLembe District in September. The summit is expected to attract 350 to 450 delegates from across the globe, which will contribute significantly to the economic growth of the district and the entire Tourism value chain.
Cheryl Peters, executive manager of investment promotion and marketing at Enterprise iLembe, stressed there was still opportunity to do more to enhance the promotion and positioning of the North Coast as a premier global business and leisure centre.
Also read: In just six months, tourists have generated R2 billion in revenue growth for the iLembe region
She added that this is only possible if all stakeholders work together and hosting the 5th World Summit on Urban Agriculture in partnership with the KwaZulu-Natal Convention Bureau is concrete evidence of what can be achieved through such collective collaboration .
Ms. Hlengiwe Hakata, Acting Chief Executive Officer of Enterprise iLembe, said hosting such conferences and major events in the area attracted more tourists and made a significant contribution to the recovery of iLembe’s tourism industry.
Tourism Minister Patricia de Lille said in her keynote speech at the Africa conference: “As a country, we must control our narrative, boldly present ourselves to the world and not let our challenges define us. It is time to connect with the world Share our story, showcase our strengths and attract the attention of local and international professionals in the meetings, events and business industries. Enterprise iLembe also recently participated in ITB Berlin, one of the largest travel trade shows for the German and European market. The UK and Germany are currently the destination’s largest international source markets.”
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