[ad_1]
Beedier social media Zeitgeist counts the number of followers of “every architecture studio” in the UK on Instagram, X, Facebook and LinkedIn, and publishes the survey results every three months.
Its latest report shows that Zaha Hadid Architects has an impressive 3 million global followers across four platforms.
Next is Foster + Partners – the UK practice with the largest number of architects – with almost 1.4 million followers, the majority of whom (582,000) are on Linkedin.
There is a significant gap compared to the next three most popular architectural practices: John Pawson (455,000 total followers), David Chipperfield Architects (297,000) and Heatherwick Studio (203,000).
The site’s creators say they “tracked” around 7,500 companies in the UK and Ireland that provide buildings as a primary service and found that “around 5,000 of them have some kind of social media presence”. People with more than 1,000 followers will appear on the list.
British architects have a combined 21.2 million followers on the four most widely used social media platforms, Beedier said, with Instagram having the most followers, accounting for more than half of all followers.
95% of all practices in the league table have Instagram accounts, with an average of 4,400 followers per account.
practice | Place | Total number of followers | X | ||||
1 | Zaha Hadid Architects | islington | 3,011,841 | 1,463,115 | 506,117 | 301,057 | 741,552 |
2 | Foster + Partners | wandsworth | 1,393,632 | 496,797 | 133,195 | 182,079 | 581,561 |
3 | John Pawson | islington | 455,272 | 446,921 | 2,664 | 5,687 | |
4 | David Chipperfield Architects | westminster | 296,663 | 195,059 | 11,063 | 90,541 | |
5 | heatherwick studio | Camden | 203,039 | 125,138 | Chapter 432 | 77,469 | |
6 | grimshaw | islington | 161,071 | 50,942 | 10,918 | 9,742 | 89,469 |
7 | Koto Design | biddeford | 149,646 | 146,054 | Chapter 453 | 2,248 | Chapter 891 |
8 | adjaye associates | westminster | 149,023 | 93,290 | 12,123 | 16,069 | 27,541 |
9 | RSHP | city of london | 120,903 | 64,018 | 11,590 | 6,959 | 38,336 |
10 | startup architecture | bridgend | 119,531 | 118,646 | 249 | Chapter 636 | |
11 | Morris + Company | Hackney | 113,805 | 80,787 | 8,581 | Chapter 876 | 23,561 |
12 | strom architects | leamington | 99,258 | 77,114 | 12,111 | 8,052 | 1,981 |
13 | Development Bureau | Manchester | 97,664 | 11,620 | 16,972 | 5,379 | 63,693 |
14 | brand stables | Glasgow | 94,209 | 91,729 | Chapter 499 | 1,981 | |
15 | Let the architect | Camden | 93,574 | 21,038 | 29,055 | 1,063 | 42,418 |
16 | rmJM | Edinburgh | 89,336 | 17,106 | 2,687 | 10,009 | 59,534 |
number 17 | Farshid Mousavi Architects | city of london | 82,845 | 66,012 | 1,538 | 12,052 | 3,243 |
18 | Hawkins\Brown | islington | 78,796 | 18,253 | 17,007 | Chapter 882 | 42,654 |
19 | Ben Pentreath | Camden | 67,822 | 62,646 | 4,392 | Chapter 784 | |
20 | Assembly studio | southwark | 67,408 | 64,793 | 2,615 |
The top 10 companies account for 28% of all fans, with more than 6 million fans.
Regionally, London-based fans total 13.9 million, accounting for more than two-thirds (68%) of the total number of fans.
Surprises on the list include Initiate Architecture, which Beedier describes as “a one-man start-up studio based in Bridgend that went viral on Instagram”.
Rounding out the top ten is Koto Design, a small Devon-based studio with a highly focused social media strategy and diverse practice that also produces prefabricated timber houses.
One-off housing specialist Ström Architects, based in Leamington, ranks 12th on the list with its “Scandinavian modernist style… very popular social setting” home.
In terms of practices with the biggest following growth, Beedier singled out Peter Cook’s Crab Studio, which saw a 25% increase in social this quarter, and Hackney’s startup Material Cultures, which saw a 23% increase in headcount. The final season.
Both Fraher & Findlay and IF_DO “continue to show tremendous follower growth” [and] is rising rapidly,” while other emerging talents have also seen impressive growth in their online followings.
Beedier highlighted the growth of Studio Colab (up 60%), Built Works (up 56%), Of Architecture (up 47%), Northern Architecture Agency (up 38%), Variant Office (up 37%) and Mibe Architects (37 %) and Format Architects (36%).
Beedier was founded by writer and designer Robert Park. Its social media zeitgeist rankings were first released late last year and will be updated in June.
[ad_2]
Source link