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Array, a life sciences event content engagement company, has partnered with the largest Within3 Insight management of life sciences companies, developing a comprehensive platform for collecting and analyzing data and sentiment from healthcare professionals, patients and other pharmaceutical stakeholders.
The result will be “instant understanding of the market, integrating advisory board feedback, social listening and live interactions that are critical to medical and commercial strategy.” According to media reports release.
Cindy McVey, director of marketing at Array, gave an example of how the collaboration would work: Pharmaceutical clients can use Within3’s asynchronous platform to gather information before in-person advisory board meetings to refine the topics the advisors will discuss. This information can be used to refine the agenda to better address these challenges and find solutions. Using the Array platform, meeting leaders can engage attendees and gather insights into which meeting goals were achieved and which knowledge gaps remain, then create follow-up meetings and asynchronous activities related to those gaps.
“We observed the evolving market and realized our combined technologies could fill a critical need,” said Within3 CEO Lance Hill.This partnership can help with complex decision-making by providing clearer, more effective engagement strategies and data-driven support. “
From Array’s perspective, “this partnership extends the value of conferences beyond the ballroom,” McVey said. “Stakeholders no longer view meetings as a one-time event where information is shared with attendees and produce a data set, but they can do meaningful work before, during and after the meeting with more robust data sets. Tells the overall story about the meeting. The understanding, opinions and insights of the meeting participants.”
“The key is to be able to develop a linear process where education, training, marketing and insight generation are integral before, during and after the meeting,” she adds.
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