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This year’s Global Meetings Industry Day, taking place on Thursday 11 April, is “an international advocacy day that showcases the undeniable value that business meetings, trade shows, incentives, exhibitions, conferences and conferences bring to people, businesses and communities”. According to the U.S. Travel Association, which oversees the conference’s average business alliance.
Organizations around the world, including the International Association of Meeting Professionals, Professional Meeting Management Associations, hoteliers and various destinations, commemorate GMID with in-person gatherings to network and learn.
exist In addition, MPI also conducts A 12-hour online education marathon with three 15-minute sessions every hour; these cover a wide range of work issues for planners as well as career development and wellbeing. Below is a sample of the helpful content provided.
Lesson 1: Mentors can move everyone forward
Adam Tarnow, career development expert at consultancy PeopleWorks International, led a morning session discussing why mentors are useful not only for those new to planning, but also for veterans. “At any stage in their career, planners can feel stuck—stuck in a working fog—and without clear direction about where they want to go,” he says.
Volatility, uncertainty, complexity and ambiguity (VUCA) exist in every work environment, he noted. “That’s why we need mentors to our fathers in our careers,” or perhaps to younger mentors who are versed in technology or team motivation and communication styles. In either case, “a mentor helps us gain clarity so we can achieve the success we want while avoiding failure.”
The key, Tarnow says, is to “proactively seek out mentors; they don’t just show up in your day job.” Industry-wide conferences, local industry gatherings and online professional forums are all good options. When planners find a potential mentor, “just ask them if they have, say, 30 minutes each week for you to give them feedback and ideas. They may have more time, they may have less time. But whatever they have to offer, write down your questions every week and then write down their answers. Send them thank you notes often!”
Tarnow’s final thought for planners: “There is no such thing as a self-made man. There will be help for everyone along the way. Just ask.”
Lesson 2: Management Agency Activity Plan
Rachel Andrews, Cvent’s global director of events, walked planners through the framework of her organization’s 30-person events department, which coordinates more than 700 large, medium and small in-person and virtual meetings each year. This framework is based on three pillars: people, process and purpose.
Regarding people, Andrews noted that for each team working on a specific activity, she makes sure to hire people with complementary skills so that no area of responsibility is under-strengthed. As such, each team is made up of people who specialize in event design and execution; event marketing and analytics; and event technology and operations.
As for the process, Andrews asked each team to answer the following questions:
• What is the goal?
• What event type should be used to achieve the desired results?
• Which delivery/service model should be used? What role does technology play in this event?
• What feedback mechanisms should be used for this campaign?
Andrews’ third pillar is purpose, which is closely related to the first: people. Specifically, “Managers must empathize with their employees: help them understand what they are good at and why what they do is important to attendees and the business.”
On the other hand, it’s equally important to clearly communicate each team’s responsibilities. “Align your team around specific KPIs and ownership of success,” advises Andrews.
Lesson 3: Next year’s trends
Bishop-McCann President Rob Adams told the online GMID crowd that there are two trends he is most concerned about right now.
The first is the increasing use of artificial intelligence in pre-meeting, on-site and post-meeting elements. These include marketing, logistics planning, agenda creation, event app functionality, attendee networking and other experiences, on-site service, and feedback/data analysis.
Another trend is get Adams’ attention For the first time, “There are five generations in the workplace. So, what can we do to provide a personalized experience for everyone at events?” Interestingly, some solutions may come from planning teams using artificial intelligence
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