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GEORGE, Grenada (9 April 2024) – The Caribbean Hotel and Tourism Association (CHTA) commends Grenada’s tourism industry stakeholders for their commitment to promoting collaboration between the public and private sectors that promotes sustainable tourism in the destination. Continued growth.
CHTA acting chief executive Vanessa Ledesma was speaking at a Grenada Hotel and Tourism Association (GHTA) members meeting during her first visit to the Spice Island last month. The event was attended by government officials and members of the business community, highlighting the strong collaborative efforts driving progress in the industry.
“Grenada is an outstanding Caribbean tourism destination and I am inspired by the passion and dedication of its hospitality industry stakeholders. Through collaboration and strong public-private partnerships, I am confident that the GHTA and its members will continue to thrive.
Ledesma shared insights from CHTA data partner ForwardKeys, providing valuable information on Grenada’s tourism prospects. She stressed that arrivals in the first quarter are expected to exceed 2023 figures, making Grenada a leader in regional tourism growth.
In 2023, Grenada achieved a milestone by welcoming 178,020 overnight visitors, a 33.7% increase from 2022. One, an increase of nearly 10%.
Data from STR and CoStar highlighted the positive trend in the hotel industry, with hotel occupancy rates climbing from 61% to 65.6% year-over-year. Additionally, average daily rate (ADR) and revenue per available room (RevPAR) increased.
Ledesma also pointed out that the Caribbean will perform strongly in the global tourism recovery in 2023, with international tourist arrivals increasing by 3% compared to 2019. . “The Caribbean has really set a benchmark in the global tourism landscape, underscoring its significant outperformance in attracting tourists last year,” Ledesma said, highlighting the region’s successful rebound and resilience in the face of global challenges. .
Association leaders emphasized the overall benefits of CHTA membership, including conducting important advocacy work on travel and tourism issues to ensure members’ voices are heard in policy circles. She also emphasized the importance of the marketing opportunities available through the Caribbean Travel Market, the region’s premier annual buyer-supplier event taking place in Jamaica in May.
Ledesma spoke about the value of gaining market intelligence through access to regional performance data and resources in the CHTA Data Center, educational webinars, and masterclasses; opportunities to lead and participate in CHTA boards and committees; and sharing of overseas operations for each destination best practices in all aspects; and the availability of timely, curated news and information.
As part of the visit, Ledesma conducted site visits to member hotels to understand the needs of the hospitality industry and provide practical solutions to address those needs. She also explored the beauty and charm of Grenada, gaining a deeper understanding of the destination.
Grenada’s warm hospitality provided a reception for Ledesma in Calabash, Grenada, which provided an intimate setting for exchange and dialogue, including Senator Adrian Thomas, Minister of Tourism; Salim Rahaman; Member of Parliament; Nikoyan Roberts, Head of Sales and Marketing, Grenada Tourism Board; and other government officials and tourism industry leaders.
“Vanessa’s visit marks an important step forward in strengthening relationships and promoting the development of Grenada’s hospitality industry. GHTA looks forward to using her expertise and insights to further enhance our industry.
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