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The fast-growing European midscale hotel brand begins its journey in the United States with the opening of its first hotel in Orlando, Florida. This milestone marks not only the brand’s entry into the U.S. market, but also an important step in its global expansion efforts.
The first hotel in the United States, it has 218 rooms and is located near Universal Studios in Orlando. The project’s success was made possible by collaboration with Batipart, an important real estate partner. Plans for a comprehensive renovation project are already underway.
After significant growth in Spain, Germany and Italy, as well as an entry into the Danish market, the company led by Fabrice Collet now turns its attention to the US market. Valerio Duchini has been appointed to head the expansion in the United States, with the ambitious goal of opening 400 jobs over the next few years.
This decision was not made lightly. B&B HOTELS is entering the US market with determination and clear ambition. CEO Fabrice Collet is convinced that their economic product can meet America’s needs. He believed in the company’s ability to provide attractive, functional and profitable premises.
Today, the group operates in 17 European countries and beyond, with more than 770 hotels. In 2023, the brand will generate sales of $1.3 billion and add 170 new hotels.
B&B HOTELS’ business model is characterized by its flexibility and asset-light approach, fostering opportunities for rapid expansion and attracting interest from potential real estate investment partners. By renovating existing hotels and developing new ones, B&B HOTELS plans to play a major role in the U.S. hospitality landscape, starting with its entry into the dynamic Florida market.
“The opening of our Orlando hotel is just the beginning. We are eager to replicate our success in Europe and become a leader in the U.S. market, with plans to expand in Miami and Jacksonville.” – Valerio Duchini, CEO of B&B HOTELS USA
“Our growth model and dedication to value has won the hearts of guests across Europe. We are excited to extend our hospitality to the United States and continue our global expansion with the goal of expanding to 3,000 hotels over the next decade. Home.” – Fabrice Collet, President and CEO, B&B Hotels
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