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As metaverses continue to capture people’s imaginations and revolutionize industries, the hospitality industry finds itself at the forefront of this transformative journey – should the hospitality industry embrace metaverses?
Continuously developing technology and increasing digitalization are shaking up the global hotel industry scene, and the Metaverse (the emerging digital world driven by 3D, virtual reality and augmented reality technologies) will surely open up various new “try before you buy” models ‘Accumulate experience for the future.
This revolutionary concept allows us to explore new experiences without leaving home.
While physical travel will always have its appeal, virtual universes offer an opportunity to venture beyond the limits of reality, opening the door to limitless adventures.
In the hospitality industry, we should not view this as a threat but as a complement – rather than replacing the physical travel experience, it can be integrated into travel technology to add more aspects to the guest journey.
In the realm of virtual universe hotels, we’ve already begun to see the rise of virtual concerts and other performances.
virtual concert
Some companies are offering these virtual concerts as virtual reality experiences, while others are experimenting with virtual concerts in video games.
Businesses no longer need to be limited to their physical locations—they are able to bridge geographic space between them and their customers while creating unforgettable experiences.
For example, Sunset Hospitality’s AURA Skypool in Palm Jumeirah is the world’s tallest 360° infinity pool, and a virtual universe is in the works.
The destination’s move into the virtual universe was orchestrated by “Rare City”, a company that is part of The Rare Age Technologies.
Guests will soon be able to get a glimpse of the AURA experience, adding an extra dimension to this iconic landmark.
Eliminate friction
Beyond the purely social capabilities of virtual universes, it’s important to understand that it brings huge potential to businesses: enhancing experiences, removing friction, and providing opportunities for interaction.
Virtual universes are increasingly seen as a viable concept worth exploring by those in the hotel industry, and some hotels have begun to offer virtual spaces for digital meetings or celebrations.
At the same time, through e-commerce, Metaverse can provide customers with the opportunity to experience products or services before purchasing.
The future digital world promised by Metaverse has the potential to transform the hotel industry, potentially leading to more revenue streams, more customers and engagement models through strategic use of the platform.
However, building such a model requires strong collaboration with the right partners. It will be interesting to see how Metaverse will ignite the hospitality industry and where it will take us.
go through Guillaume FerrazManaging Director, Sunset Hotel Group Daylife
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