[ad_1]
Natalie Milan, design development manager at Fisher & Paykel, explains the symbiotic relationship between retailers, architects and interior designers and how their collaboration benefits the end consumer
In an ever-changing market, strong relationships between architects, interior designers and luxury kitchen studios have never been more important. It is characterized by collaboration – an interplay that transcends functionality and aesthetics.
Historically, architects and interior designers have often been credited with elevating a brand’s visual identity, having a greater impact on design, and ultimately introducing clients to certain retailers. However, we are already seeing the importance of these relationships as industry moves towards a more level playing field in the UK.
Now, architects, interior designers and retailers working together can embrace diverse ideas and deliver innovative concepts through shared experiences. Knowledge sharing is one of the most important elements of this symbiotic partnership. The collaboration of learning and personal experiences will enhance the overall design and functionality of the space—ultimately benefiting all parties.
Houzz & Home UK’s 2022/23 Home Improvement Overview research shows that demand for design-related professionals, including kitchen designers, will grow by 25% in 2022, compared with only 19% growth in 2021. These design professionals use industry tips for creating clever storage and groundbreaking solutions to make smaller kitchens work. They can also rely on experience, working with these professionals to guide projects and make recommendations based on the manufacturer’s extensive product knowledge.
As someone from Australia, it’s interesting to see this contrast in needs in the UK and how the relationship dynamics change. Australia has more open space overall than the UK, so architects tend to be more necessary.
teamwork
Likewise, in the luxury market, where budgets (and often space) are larger, a joint effort between architects and retailers means architects can add an extra level of customization to the design. Interestingly, in Australia and New Zealand, architects and designers have more physical space to play and they can be more creative.
When it comes to adding value to spaces other than the kitchen, UK retailers KBB can learn a lot. For example, a dishwasher or wine refrigerator can be incorporated into a refrigerator in a dining room, a home gym, or a coffee machine in a den. Working with an architect brings added value to KBB retailers in every room.
I work closely with retailers, architects and interior designers to create bespoke Fisher & Paykel solutions that meet all project specifications. This is particularly important in the high-stakes luxury market, where customer needs must be met without compromise. It’s a shared responsibility between us as a brand and the teams working on projects to shape our customers’ thinking and teach about the origins and future development of our planet. The collaboration between the architect and kitchen studio resulted in a well thought out and functional space.
[ad_2]
Source link