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Natural affinity: On Monday, architect Ma Yansong, Hublot’s latest spokesperson, said watchmaking and architecture “are not just buildings or watches, but require a lot of relearning and becoming non-conformists,” he declared.
After all, the Chinese architect is the mastermind behind the futuristic building that looks like a starship that landed in the middle of Los Angeles and will soon be home to the Lucas Museum of Narrative Art, with its twin towers. The building “Monroe” in Mississauga, Canada, was soon nicknamed “Marilyn Monroe”.
Hublot CEO Ricardo Guadalupe praised Jack Ma’s “mission to explore and contribute to an ideal future life and the advanced designs conceived by his love of nature,” noting that Echoing the contribution that watchmakers wish to make to their field.
The executive continued: “He bridges the gap between nature and humanity in a unique and different way, making architecture into nature and thus a source of inspiration.”
The architect describes his approach as a “systematic exploration of humanity, nature and creativity” and says he and Hublot both “believe in the symbiosis between nature and the artificial” [and] The design is closer to human emotions and pays equal attention to technology and nature. “
Known for his work that exudes a sense of fluidity, Ma is a founding partner of MAD Architects, established in 2004. The firm is also the designer of the Harbin Opera House in China and the Phoenix Immigration Museum in Rotterdam, the Netherlands (expected to open in 2025).
Mr. Ma has received numerous honors, including receiving the Royal Institute of British Architects International Fellowship in 2010 and being named a Young Global Leader by the World Economic Forum in 2014. He has also served as an adjunct professor at the University of Southern California, and at Tsinghua University and Beijing University of Architecture and Architecture.
In his new role as a watchmaker, Ma joins designer Samuel Ross, pianist Lang Lang and artist Daniel Arsham in Zerma, Switzerland He started his term by building a 20-meter-long sundial in the snow.
Football star Kylian Mbappe and tennis champion Novak Djokovic are also ambassadors for the brand.
While there are currently no plans for a Ma-designed Hublot watch, the architect recently collaborated with Fendi on a fall 2024 men’s collection, incorporating yellow varnished aluminum silhouettes into Fendi Peekaboo bags and futuristic sneakers.
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