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Augmented reality (AR) combines digital elements with the real world, allowing users to manipulate their interactions with the environment. In the CRE/AEC industry, the advantage of AR is that it promotes personalized learning and continuously improves the efficiency of various applications, and it can be easily shared over distances. AR enhances vision by adding virtual elements to the real world, while virtual reality (VR) creates simulated environments that completely replace our vision.
The industry could benefit from using AR and VR to visualize building designs, create interior layouts and construction before putting shovels into the ground. Building information technology (BIM) can detect conflicts early, significantly reducing on-site rework and ensuring quality and progress. In addition, AR and VR can simulate scenarios, allowing developers, architects and potential investors to virtually demonstrate how the final building product will look like.
Small Giants (SG) is a growing full-service creative marketing agency with offices in Denver and Phoenix that has been fortunate to work on several exciting AR and VR projects.
One standout project involved creating a live AR experience for a developer who wanted to ensure potential customers could understand their vision for a property. SG built a full-scale model on a vacant lot and created three stations, each with a different perspective. This allows visitors to fully immerse themselves in the developer’s vision and gain a better understanding of the project.
SG also ran a community initiative for a client who wanted to gain support and better understand their vision for a large church transformation. SG has set up an AR/VR experience in the church hall, and community members can use augmented reality iPads and virtual reality headsets to take a virtual tour of the model. This is a great way to engage the community and receive feedback on proposed renovations.
“By leveraging these technologies, clients can understand how the final product will look and feel within a given space and scale,” said Brennan Gerle, Creative and Technical Director at Small Giants.
Small Giants takes these technologies one step further, providing clients with “architectural visualizations” that skillfully use 3D rendered stills to bring clients’ designs to life; create augmented reality fly-through animations for site visits and office spaces; and create augmented reality fly-throughs in 3D space. Provide interactive experience. By pointing your phone at the logo on a flyer or paper, SG can make the label come alive through AR technology. This innovative approach goes beyond traditional proposals, allowing buildings and ideas to be presented in a more immersive and interactive way. The SG team also practices using AR on maps or murals to display sites that the company has developed and provide an updated experience. With this technology, users can point their phones at a map or mural and see precise points highlighting specific locations. Each precise point triggers a unique AR experience, providing information and visuals relevant to the site.
These are just a few examples of AR/VR services that SG provides to its customers.
“We’re always looking for new and innovative ways to help our customers achieve their goals, and we’d love to discuss how we can help you with your next project,” said Geer.
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