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— Peden Dome Butia
Dubai Business Events Bureau, part of the Dubai Department of Economy and Tourism and the city’s official Convention Bureau, will on Monday announce its first-ever accreditation program for Indian meetings, incentives, conventions and events business intermediaries.
The MICE Star Awards program recognizes Indian agents and the role they play in cementing Dubai’s position as a leading business events destination.
“Winners will be selected based on an evaluation process that considers the volume and value of their business to Dubai’s business events and wider tourism ecosystem,” Dubai Business Events said in a statement.
Dubai’s exhibitions, conferences, seminars and business events sector grew by 25% last year. Dubai World Trade Center (DWTC) attracted 2.47 million participants in 2023.
DWTC noted that the strong performance in 2023 reflects Dubai’s economic growth and its role as a platform for international business and trade. This increase was driven by 301 incidents, a 23% increase compared to 2022.
In addition, Dubai also received 349 bids for international conferences hosted by Dubai Business Events, a 49% increase in the number of successful bids compared to the previous year. The events are expected to attract more than 191,000 international delegates to the city.
A report by “Dubai Pulse” estimates that Dubai’s events industry will be worth $44.7 billion in 2023, with an expected annual growth rate of 25% from 2023 to 2027. The industry currently supports 100,000 jobs in Dubai and is expected to create a further 10,000 jobs over the next five years.
India’s outbound MICE tourism potential
According to Dubai Business Events Bureau, the launch of the program highlights Dubai’s commitment to the Indian MICE market. India emerged as Dubai’s largest source of tourists in 2023, reflecting the city’s popularity for business events.
Dubai has also introduced a five-year multiple-entry visa for Indian tourists. “As an important market for Dubai, India will continue to play an integral role in helping us achieve the goals of the D33 Agenda, further cementing Dubai’s position as a hub for business, investment and tourism,” said Regional Head Badr Ali. Bader Ali Habib said neighboring markets from the Dubai Ministry of Economy and Tourism.
ResearchAndMarkets.com predicts that India’s outbound MICE tourism market will reach US$13.4 billion by 2031. The company said the industry’s growth was driven by economic factors, including government support, improved air connectivity and increased awareness among businesses and individuals of the benefits of attending international events.
According to the Global Business Travel Association (GBTA), business travel spending in India is expected to reach $38 billion this year and is expected to fully return to pre-2019 spending levels by 2025.
“Companies prioritize face-to-face interactions with clients and suppliers to speed up project progress. Professionals also travel to attend conferences, events and seminars,” Sunny Sodhi, managing director, FCM Travel India, earlier told Skift.
Pharmaceuticals, finance and manufacturing are the main drivers of outbound MICE tourism from India.
Image source: In 2023, India became the largest source of tourists to Dubai.
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