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How do you build a dedicated conference team that is both cost-effective and ROI-oriented?What is the best way to persuade others in the company Leverage the expertise and buying power of this conference team?
These were among the questions posed to a panel of senior corporate planners last month at a conference of leaders convened by the Professional Meeting Management Association.They are Lori Allen, Vice President of Global Event Operations MetLife; Deborah Caldwell, head of events for Asia Pacific at Bank of America; and Rose Strickland, vice president of events at Neuberger Berman.
In addition to Allen, planners have small teams that handle hundreds of meetings each year. To make it work, the planners offered their best advice to other planners in attendance:
Lori Allen: “We inform all departments of the benefits of working with us, that we understand the company’s policies for activities in both financial and legal terms and that there are consequences for acting outside the policies. So you don’t need to get stuck in all this. At the same time, we acknowledge to them that We’re not here to do it all. We communicate with stakeholders around the world, providing advice, best practices, and relevant ideas from other internal meetings and meetings at other organizations.
Ross Strickland: “I need my small team to be well-rounded in all areas of planning, not rather than becoming an expert; They must be able to fill any role in short sessions when we need them. This requires training, collaboration across the team, and ongoing decision-making. We hold weekly meetings to discuss the status of all upcoming events, and we are always striving to improve the efficiency of any ongoing events. We also brief the business unit stakeholders who lead each meeting. Even as we do this, we are always innovating an element of our operations. That’s what you have to do – keep moving forward and evolving. “
Deborah Caldwell: “The Center of Excellence is more of a framework; each region may need to adapt our standard approach based on different regulations, laws and culture. Especially when it comes to sustainability, there are differences in what you can achieve in emerging markets. For example, recycling is not comprehensive in some places, and bottled water is only a necessity in other places. Having my colleagues become subject matter experts is key to our center’s success and to their career development.i make sure Give planners room to stretch Missions benefit not only our centers but also their own skill development, because in order to accomplish everything we need to do around the world, our planners need to be well-rounded consultants. “
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