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Richard Childress Racing is one of the teams testing the reception space in the Daytona garage area.Adam Stern
Nazca industry The company has re-evaluated nearly every aspect of its business over the past decade, and a new example at this year’s Daytona 500 was the new Transporter-side hospitality area that several teams were trialling between its 18-wheel Transporters. .
As a sport that relies more than others on external sponsorship, motorsport has long sought innovative and unique ways to deliver value to its corporate partners in a never-ending stream of renewals and new deals. NASCAR teams have made numerous changes to their products and operations in recent years to further that goal, from moving number decals to the doors to give sponsors more space to display their logos and branding, to NASCAR this year A rule has been added allowing teams to use LED lighting on pit boxes.
Another twist at Daytona is NASCAR telling teams it has enough room in its garages for seven people to set up their haulers, allowing for extra room in the middle to give teams unprecedented access inside their garages Reception service. Sponsors and other guests.
Among the teams that have accepted NASCAR invitations, there are two teams that seem to be pushing the envelope of marketing lately: 23XI Racing and track racing.There are also Stewart-Haas Racing, Richard Childress Racing, Joe Gibbs Racing, Team Penske and kaulig racing.
NASCAR views this as a one-time experiment and will review it for future use, according to team executives.Even though the weekend ended with a crushing defeat at Daytona The 500 and Xfinity Series races have been postponed until Monday, and teams who spoke to SBJ said they think it’s worth it.
23XI’s area features a large rectangular structure of plants located in front of the reception area, and as guests walk around it they enter a space with 23XI branded tables, upholstered chairs and high-top tables and chairs with floor coverings Lined concrete. The 23XI area also has a bar-like area, but alcohol is not allowed in the garage, so the team can only serve non-alcoholic beverages and food in the space.
Even if it rains, Ty NorrisTrackhouse Racing president says truck driver hospitality is a testament to “Incredibly valuable” as it enhances the team’s experience on Monday’s final race day of the 500m. Steve LaulettaThe president of 23XI Racing said the team has found the spaces “very valuable and helpful” and they are in favor of continuing to test the concept.
As of press time, NASCAR had not yet responded to when and where it plans to test the concept next.
Starting in 2025, NASCAR begins to turn its attention to scheduling and reporting with additional media partners.Getty Images
media focus: With NASCAR’s media rights deal finalized for the next cycle, focus is turning to some of the most important details of the new package’s look.
In November, NASCAR signed a $7.7 billion deal from 2025 to 2031 fox sports, nbc sports, The CW by Nexstar Media Group, Amazon Prime Video and Warner Bros. Discovery.
Fox will host 14 Cup Series races each year during the first part of the season, including the Daytona 500. After 14 events on Fox, Amazon’s Prime Video will broadcast five events, marking the first time NASCAR’s top event will be broadcast exclusively live.
WBD will take over after Amazon’s show and air the next five games, which will be simulcast on TNT and the B/R Sports tier of the Max streaming service. NBC Sports will wrap up the season with a final 14 games.
Among the key things industry executives are watching include which of NASCAR’s marquee events will jointly provide Amazon and WBD with a headline event to launch the deal with a bang. Since their packages will be available around the summer, options may include events like the Coca-Cola 600 or Chicago Street Races. NASCAR is also in talks to head to Canada next year.
The sport’s most famous figures, Dale Earnhardt Jr.He recently revealed on his podcast that his deal with NBC Sports would end after 2023, which was surprising in part because many in the industry thought his deal would end after 2024, when NBC’s deal with NASCAR Existing contract expires.
Earnhardt said on his podcast “The Dale Jr. Download” that he was “excited” to return to NBC, but he also spoke with “all of NASCAR’s television partners” without revealing specifics.But considering how deep-pocketed Amazon came to the NFL and brought in players like al michaels in front of the camera and Fred Gaudry Behind the scenes, it could be a participant in Earnhardt’s services.
“My family and my love are at NBC and I would love to be back with them, so we’ll see how things go,” Earnhardt said on his podcast. “But right now, I don’t really have a job in broadcasting.”
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