Atique Malik is General Manager Sales, Audi Showroom, Blackburn.
(Image credit: Swanway)
Atique Malik says he is “delighted” to take on the role of general sales manager at the Audi showroom in Blackburn.
Atique left Swansway in September to take up a sales management role, but said he would be keen to return if the opportunity arose.
He said: “It’s great to be back as General Sales Manager and Swanway’s family values and connectivity make it special.
“Having constant interaction with the directors and reinforcement of the direction we’re going in is something I haven’t experienced anywhere else.”
Atik, who was business manager at Blackburn Audi for three years, added: “It’s like I never left.”
The company said it will launch six new Audi vehicles this year, including the all-electric Q6 e-tron, kicking off an exciting 2024.
Atik said: “There is a general perception among the general public that electric vehicles are too expensive. Our job is to change this attitude and show how they can be more cost-effective than internal combustion engine vehicles.
“Audi has calculator tools that show how electric cars save money, and now we want to show these results to our customers.”
Ben Gilbert, Brand Director at Swansway Automotive Group, said: “It’s a fantastic opportunity for Blackburn Audi to bring back someone with Atique’s knowledge and passion for the business.
“2024 will be an important year for the Audi e-tron range and his expertise will play a major role in how we deliver these cars to our customers.”