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In an era when every city is vying to be the premier destination for meetings and events, Salt Lake City just made a strategic move that might just tip the scales in its favor. Visit Salt Lake (VSL), Salt Lake County’s beacon for tourism and convention promotion, announces the appointment of Braeden Beckstrand as national sales manager. This decision will significantly enhance the city’s appeal to organizations and attendees from Arizona and New Mexico to the upper Midwest looking for their next event location. With extensive experience in hospitality and events, Beckstrand takes on the role, aiming to attract meetings and conferences from 200 to 2,000 attendees, potentially transforming the city into a bustling hub for a variety of parties and events.
Strategic leadership for a dynamic future
At the helm of this ambitious undertaking is Beckstrand, whose career has included key positions in prestigious hospitality organizations. From his time at Hotel Monaco to key roles at SpringHill Suites/Courtyard by Marriott and Topgolf, Backstrand has honed his acumen in sales management. This diverse background gives him a unique perspective on how to advance destinations in the competitive landscape of meetings and events. His appointment underscores VSL’s commitment to not only enhancing Salt Lake County’s appeal but also cultivating a vibrant ecosystem that supports leisure, sports and convention tourism.
Promote growth and connectivity
Mark White, chief sales and experience officer at VSL, expressed enthusiasm for Beckstrand joining the team. “Breden joining our team fits perfectly with our vision to increase visitor traffic in Salt Lake County’s recreational, convention and sports sectors,” White said. The announcement reflects a broader strategy to leverage Backstrand’s expertise to promote growth and connectivity in the region. By focusing on key markets such as Arizona, New Mexico and the upper Midwest, Backstrand will navigate the complex web of attracting and managing large-scale events, positioning Salt Lake City as a premier convention destination.
future vision
When Backstrand took on his new role, his excitement was palpable. “Joining Visit Salt Lake is an exciting opportunity to contribute to the growth of our region’s meetings and events industry,” he said. This sentiment echoes the VSL team’s shared desire to not only attract visitors but also create memorable experiences that attendees can relate to long after they return home. Beckstrand’s vision for the future is clear as its strategy focuses on strengthening the city’s infrastructure and services to meet the diverse needs of upcoming conferences and events. His goal is not only to attract a large number of events to the area, but to ensure that each event is a huge success, further solidifying Salt Lake City’s reputation as a premier destination.
Visit Salt Lake appoints Braeden Beckstrand as national sales manager, a bold move that combines ambition with strategy and marks a key chapter in Salt Lake City’s journey to become a leading destination for meetings and events. Backstrand has a strong foundation in hospitality and sales management and is expected to play a leadership role in attracting meetings and conferences, enhancing the city’s attractiveness and driving economic growth. As the city looks to the future, it is confident that it has a team that is not only capable, but passionate, committed to transforming Salt Lake County into a beacon of excellence in the tourism, leisure and hospitality industry.
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