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Is storytelling in B2B sales an art or a science? Maybe the art of selling is storytelling, and telling stories to create impact is a science.
In the fast-paced world of B2B sales, the fusion of content creation and performance skills is no longer new, but inevitable. As businesses grapple with the complexities of digital engagement, the ability to craft compelling narratives and present them authentically has become a key differentiator. According to insights from Ogilvy’s “Influencing Business—The Global Rise of B2B Influencer Marketing Report,” it is clear that the global rise of B2B influencer marketing is reshaping the way companies connect with their audiences and completely changing traditional sales strategies. This approach can increase brand awareness and create deeper, more meaningful connections with potential customers. By incorporating elements of personal branding, podcasting, and even traditional acting into their repertoire, B2B sales professionals are setting new standards for success in an increasingly competitive environment.
But what does this mean for today’s B2B sales professionals? How can you leverage these unique skills to transform your traditional sales approach into a dynamic, engaging, and ultimately more successful strategy? Can storytelling in B2B sales usher in a new era of interactivity?
Welcome to the new expert lecture launched by MarketScale. This episode is hosted by Daniel J. Litwin, the voice of B2B. Guests include: Ben Thomas, director of professional AV and integrated technology partnerships at MarketScale; Greg Bryk, a Canadian film and television actor best known for his role in ” bitten and Saw V; and Ray Novak, senior sales manager, Icom America. Together they embrace the transformative power of storytelling and performance in B2B sales, exploring how to strategically leverage these elements to engage and convert.
Discussion points:
- The changing role of content in the B2B sales process and its impact on customer engagement
- Personal branding strategies that resonate with sales professionals and their audiences
- Blending traditional acting and performance techniques to enhance sales presentations and pitches
About the guests:
Ben Thomas, who has extensive experience in professional audiovisual and technical collaborations, provides insights into integrating technology into sales stories. With his extensive performance background, Greg Bryk provides a unique perspective on performance and its application in business settings. Drawing on years of sales management experience, Ray Novak shares practical strategies for applying these concepts in the field.
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