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When we choose the best CRM for real estate agents, we consider all the factors that make a real estate agent’s needs unique and important. We considered everything from pricing and ease of use to the specific real estate industry features available. Let’s look at the most important criteria that influence our recommendations.
Price
We want to make sure that all the options on this list are affordable for the features each one offers. Weigh the value for the amount of money you have to spend to ensure each solution is a viable candidate compared to the competition. Additionally, we looked at the price range between plans and the value each pricier plan brings to users. We also seek transparent pricing from suppliers, as some require potential customers to contact their sales department to obtain a quote. This accounts for 10% of our weighted score.
feature
We look for how these features meet the specific needs of real estate agents and teams. Real estate agents need more direct messaging capabilities and easy access to history because some clients won’t provide repeat business for years to come. Being able to communicate easily with prospects, prospects, and past clients in different ways is necessary. Other features we consider essential include pipeline management, analytics tools, custom dashboards, document libraries, third-party integrations, mobile apps, and multi-currency support. We weight features as 55% of the total score.
third party reviews
We studied reviews from real users to find out what they thought of each platform. This requires ranking customers’ overall ratings and the number of reviews on the site (including G2 and Capterra) to give the fullest picture of reality and reduce bias. These account for 5% of the total score.
Expert analysis
Our experts’ preferred software is not only easy to navigate and use, requiring no customization, but also makes it easy to make the changes you want without the need for a technical team. Agents don’t have a lot of extra time to learn a complex CRM system, so the more the system fits their natural workflow, the better.
Other factors we consider include value for money, popularity and standout features such as customer support. Many real estate agents do not have access to the technical team, so customer support for all software is very important. Whether you need help setting up an integration or just getting the software running, customer support plays an important role in finding any software, especially a CRM you use every week. Overall, this analysis accounts for 5% of the total score.
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