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Silverfish UK has announced major changes to its sales management in the South of England region.
South West Regional Sales Manager George Currie has taken on the new role of Bicycle Sales Manager for the South of England, focusing on Silverfish’s MTB brands – Yeti and Norco,
Currie’s goal is to increase consumer persistence, drive sales and “spark a ride-hailing revolution” in the South.
After spending the past two years as a key figure in the South West of England, Currie’s skills and enthusiasm have made an all-around positive impression on the Whitebaits.
He won’t leave South West retailers hanging as he continues to focus on showcasing all of Whitebait’s brands in Devon and Cornwall.
That’s not all. Silverfish also welcome Drew Hutson to the team as the new P&A Sales Manager for the South of England.
Hutson brings his expertise and energy to the team with four years of bike retail experience.
Hutson is passionate about sports and mountain biking is obviously his number one passion, but he also enjoys surfing or relaxing at a music festival.
He will be taking a new approach to his territory and is eager to hit the road meeting all of his retail partners.
Jonathan Bell, UK Sales Manager at Silverfish, commented: “Our aim is to integrate new and highly skilled talent into roles to support the rapidly evolving retail environment.
“With George stepping into his new bike-centric role and Drew joining our team, these are next-level wins for us and I believe we are positioning ourselves to win in the South. These guys bring The heat is coming and I’m excited to see what they will do in the south of England with existing and new retail partners.”
Silverfish Commercial Director Alex Metcalfe added: “2024 will be an important year for Silverfish, not only are we celebrating our 25th anniversary and launching new brands such as Norco, we are also using this time to ensure that Silverfish is fully prepared. Great way to support our retail partners by providing training, demos, events and the best products for their stores.
“With these two new roles, I have no doubt we will be able to further support this key region, not only to increase sales but, most importantly, drive sales success.”
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