[ad_1]
Editor’s note: We earn commissions from our partner links on Forbes Advisor. Commissions do not influence our editors’ opinions or assessments.
Marketing managers play a key role in the success of a business by leading teams and developing marketing strategies that meet organizational goals (either through maximizing profits or building brand awareness). Many marketing management positions require applicants to have a bachelor’s degree in marketing, business, communications, or a business-related field.
If you have strong analytical skills and are good at understanding consumer needs, becoming a marketing manager may be a great career path for you.
What does a marketing manager do?
While responsibilities may vary by company and industry, a marketing manager may lead a small team and oversee the development, implementation, and evaluation of successful marketing strategies for the organization’s products or services.
Marketing managers will conduct market research to determine the demand for the products or services they offer. This market research may include trend analysis to ensure the long-term profitability of their products. They will also develop pricing plans for the products that suit the needs of the organization.
Marketing managers work with other departments, such as advertising and promotions managers, legal teams, and product development teams, to achieve the goals of the marketing strategy.
Marketing manager job prospects
The U.S. Bureau of Labor Statistics (BLS) projects that marketing management positions will grow 7% from 2022 to 2032, more than double the average growth rate for all occupations. The BLS expects the total number of these job openings to increase by 23,700.
In May 2022, the median annual salary for marketing managers was $140,040. The highest paying positions are in corporate and business management, followed by finance and insurance.
Top Skills for Marketing Managers
Marketing managers need both soft and hard skills to be successful. Marketing managers should have a strong understanding of analytics and advertising in order to best understand their customer base and achieve their goals.
Since marketing managers often lead or work within teams, strong communication skills are a must-have, whether online or in person. Managers must be effective listeners and speakers to help teams understand their needs and ensure their opinions are valued.
Marketing managers should be adaptable and able to think critically to find the best solutions. Having strong organizational skills is critical to success as managers need to meet goals and deadlines.
Steps to Become a Marketing Manager
The path to becoming a marketing manager is no different than other careers that often require a degree.
As the job title suggests, Marketing Manager is a management position that requires not only knowledge acquired through coursework, but also years of experience in an entry-level position.
Obtain a bachelor’s degree
To become a marketing manager, you need an undergraduate degree. Marketing is a great major because it delves into specific skills such as advertising, product pricing, market research, consumer behavior, professional sales, and online retailing. However, while getting a marketing degree is the most straightforward option, it’s not the only one.
A bachelor’s degree in communications or business management may also suit your needs. These relevant degrees cover skills relevant to your business career, and they can help diversify your resume. In addition, taking courses in other fields, especially in technology or the visual arts, will broaden your knowledge base and make you more adaptable to meet the needs of a diverse consumer base.
Finally, it is highly recommended that you complete an internship during your degree as it will provide experience in the field. Internships allow students to learn more about various areas of marketing and identify interests.
Consider an MBA program
While an MBA is not required to become a marketing manager, an advanced degree can help individuals stand out. The General Management MBA will give you a broader understanding of finance, leadership, human resources and more. Students can also look for courses that focus on marketing. A marketing MBA may offer courses in supply chain management, new product development, or brand management.
Look for work
You may need experience in other marketing roles before becoming a manager. Some entry-level positions include marketing specialists, marketing analysts, or marketing and sales associates. Once you gain experience in these roles, you’ll better understand the functions of a successful marketing manager.
Marketing managers can work in many industries, such as business and finance, healthcare, education, software, architecture and engineering, law, arts, and food services. As you gain experience, you can become a Marketing Director.
Frequently Asked Questions (FAQ)
Does marketing require a degree?
Marketing management positions typically require a bachelor’s degree in marketing, business, communications, or a business-related field. An MBA is usually not required but can enhance career advancement. Completing an internship while earning your degree will also make you a more desirable applicant.
What are the highest paying marketing jobs?
Some of the highest-paying jobs have titles like chief marketing officer or vice president of marketing. These roles oversee the entire marketing department. Some of the highest-paying marketing jobs are found in the oil and gas extraction industry, where the average salary for a marketing manager is $254,080, according to the BLS.
How long does it take to become a marketing manager?
After completing your undergraduate degree, you can expect to take six to eight years to become a marketing manager. In addition to a four-year degree, many employers prefer three to five years of experience in sales, marketing, or a related field before obtaining a management position.
[ad_2]
Source link