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Representatives from Peter & Company Distribution (PCD) made a splash at the launch of their latest product, Henny White, on Sunday.
PCD, in partnership with Hennessy, is excited to launch the Hennessy Henny White 25th Anniversary Edition bottle. It was a “cool” evening as guests attended the event at La Vie Bar and Lounge in Rodney Bay.
According to PCD, the limited-edition product pays homage to “the loyal Caribbean consumers who support the brand beyond borders.”
The latest Hennessy-branded product, launched in select Caribbean markets last October, features a never-before-seen hacker logo on the bottle, adopting the nickname “Henny White” affectionately coined by consumers.
On Sunday, the host warmly greeted guests with some slow-cooked “Henny White” cocktails before getting down to business and the day’s agenda – the unveiling of the Henny White brand.
To better describe Henny’s experience, PCD’s MC and DJ representative “Money Ron” waltzed into the rhythm and then meandered into an exotic afterglow serenade: “Imagine lounging in Soufriere On a yacht off the coast, with the sun kissing your skin, and in your hand, a glass of Henny White whispering the secrets of sophistication and luxury, this is not a dream, this is the lifestyle we want to commit to.”
PCD’s Brand Activation Manager – Hennessy, Manduchi Mangal blushed as he unfolded his script, which contained some expertise on the fermentation process of this globally recognized cognac.
He said the Henny White brand is “a tribute to the regional fans and loyal communities who have made this unique cognac a ‘cult classic’ that has never before been sold in the United States, until now, only to enthusiastic American consumers To find it.” – Free shop at the Hennessy Distillery in the Caribbean or French Cognac. “
Mangal added: “Consumers can expect the same great taste and experience of Hennessy Pure White as the liquid remains unchanged from the original bottle.
“Lightly fruity aromas energize the palate with a sharp, delicious freshness – a rich experience with a bunch of crushed grapes and spring white flower honey.”
Regarding the processing of the product, he says: “Spring floral aromas move smoothly from fruits such as grapes, apples, pears to a distinctive hint of apricot. The blend of eaux-de-vie selected by Hennessy’s Master Blender is expressed through a shimmering straw gold color All that unique lightness and fresh aroma.”
PCD has been the exclusive official distributor of Hennessy in St. Lucia for 35 years.
According to a PCD spokesperson, the Hennessy commercial and brand team, which currently consists of Linda Hippolyte and Manduchi Mangal, is proud to continue to develop the brand’s rich heritage of product innovation, leading marketing campaigns and upcoming bold brand collaborations such as Hennessy NBA, Hennessy Kim Jones and Hennessy 50th Anniversary of Hip-Hop.
PCD CEO Michele Kalloo declared that the PCD team continues to be inspired by Hennessy’s slogan “Together we are Unstoppable” and is committed to being their exclusive local distribution partner, executing the exciting marketing campaign “on the ground” in St. Lucia. Keep categories fresh, exciting and top of mind.
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