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Bodega Garzon General Manager demonstrates leadership
Garzón, Uruguay September 14 – Christian Wylie, General Manager of Bodega Garzon, nominated for Wine Enthusiast “Wine Executive of the Year” Wine Star Awards 2023. The honor recognizes and honors the innovations of individuals and companies that have made significant contributions to the success of the wine and alcoholic beverage industry.
Bodega Garzon is a pioneering luxury winery from Uruguay that has experienced significant growth under the leadership of Christian Wylie. Based in Garzón, Wylie is responsible for all aspects of the winery and its operations – production, winemaking, viticulture, marketing, sales management, hospitality and tourism activities. As General Manager, Wylie brings nearly two decades of wine industry experience and executive business management skills.
Over the past eight years, Christian has led Bodega Garzon from an early production capacity of 25,000 9L cases to today’s production of 150,000 9L cases. Garzon is sold to 56 countries, with the largest export markets being the United States and Brazil. His sales leadership ensures the brand’s success through trade education, industry discovery and consumer demand.
Wylie works tirelessly around the world to share the excitement of Uruguay and Bodega Garzon’s premium wine proposition. He led the Garzon team on its mission to set standards for new luxury projects and, in turn, led the way in developing the entire Uruguayan wine category for international markets.
Under Wylie’s leadership, Garzon has achieved multiple successes across its product portfolio. At the highest level of luxury, Garzon’s signature wine, Balasto, is the only Uruguayan wine sold through Le Place de Bordeaux. The 2015 first vintage was first sold through Le Place and was just one of three wines from South America that were considered part of this luxury, mature wine trade.
With a price point approaching $20, Wylie is driving growth and consumer demand for the winery’s offering of “accessible luxury” in collector-grade wines. Garzón Reserve Tannat is the most widely exported wine from Uruguay and the number one imported Uruguayan wine in the United States. It set a benchmark for a country and introduced the world to fresh, modern approaches to classic varieties.
Garzón’s devotion to Albarino is also well known. It is the largest producer of this variety in South and North America. Garzon Reserve Albarino is the second-ranked Uruguayan imported wine in the United States (after Garzon Reserve Tannat). It is the sixth best-selling Albarino in the United States.
With an eye on the future, Wylie has led the launch of the small-scale, exploratory Petit Clos tier, showcasing the evolution of the Garzon vineyards and highlighting the most exciting blocks of select varietals. It is a showcase and playground for the continued pristine quality of the fruit and the resulting ultra-luxurious quality of the wine.
Christian Wylis appears on short list of honorable mentions Wine Executive of the Year. Along with more than a dozen Wine Star Award categories, Wine Enthusiast will announce the winners on October 12, 2023.
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