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Maintaining a strong sales workflow at the dealership is key to ensuring car buyers are served efficiently and effectively. However, in a fast-paced sales environment like automotive retail, staying organized can be difficult, and with innovations like e-commerce and artificial intelligence making the sales process more complex, dealers must do whatever they can to keep their sales teams on track.
On this episode of Driving Solutions, host Jim Fitzpatrick is joined by Mark Vickery, Vice President of Performance Management at Cox Automotive. Vickery is an automotive retail veteran who spent several years honing his sales and management skills in dealerships. As an experienced salesperson and key member of the Cox Automotive team, he is also uniquely qualified to advise the team on the best strategies for the store. Now, he attends trade shows to discuss the importance of a strong sales workflow and how it gives dealers an unparalleled advantage.
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1. Sales workflow is critical because it allows dealers to maximize their relationships with customers throughout the car buying process.
2. Dealers understand the importance of improving their sales workflow but have been hesitant to take on the task.
3. To begin improving a dealer’s sales workflow, managers should look for areas in the process that could benefit from increased convenience or flexibility.
4. Data is critical for identifying problem areas in the sales process and solving employee and customer pain points.
5. Cox Automotive provides services that help dealers improve their sales workflow quickly and efficiently. To learn more, visit their website.
“We will change the way we sell cars because our customers are changing the way they buy cars.” — Mark Vickery
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