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The marketing profession has seen significant growth over the past decade. As organizations focus on driving more website traffic and converting online leads, the need for experienced and knowledgeable marketing professionals continues to grow.
Although digital marketing careers are becoming increasingly popular, there are many different paths that marketing professionals can take. Here are some of the most popular careers in marketing and the type of education required to obtain them.
Types of Marketing Degrees
While marketing experience is important, having a degree can help you stand out from other job applicants. A marketing professional degree introduces key marketing concepts you’ll use on the job and allows you to network with other marketing professionals.
Bachelor of Science in Marketing
A Bachelor of Science in Marketing is a great degree for aspiring marketing professionals to get the education they need to thrive in the industry. Most projects focus on areas such as marketing research, advertising strategy, social media marketing and consumer behavior.
Bachelor of Science in Business Administration
Students who are interested in marketing but want to understand how other parts of a company work should consider pursuing a Bachelor of Science in Business Administration. While earning this degree, students will learn the fundamentals of marketing and build knowledge in other subjects, such as finance and accounting.
Marketing Career Path
One of the most attractive aspects of working in the marketing industry is the variety of career paths. For example, if you like numbers and data, a marketing analyst position would be a good choice. Here are some of the most popular careers in marketing.
We obtained the following salary data from the U.S. Bureau of Labor Statistics (BLS) and Payscale.
marketing expert
A marketing specialist’s responsibilities vary depending on the environment in which they work. For some organizations, professionals with specialist titles will be responsible for implementing a specific brand’s marketing strategy. Smaller companies may have experts who work in all areas of marketing. On average, marketing professionals earn about $56,000 per year and receive annual bonuses.
To better qualify for a marketing specialist position, you’ll want to make sure you gain skills and experience in the following areas:
- Marketing communications
- social media marketing
- strategic marketing
- project management
- email marketing
Marketing Manager
Professionals looking to advance within an organization should consider pursuing opportunities as a marketing manager. These managers typically manage a team and report directly to the VP of Marketing, as well as being responsible for brand strategy and management. According to the U.S. Bureau of Labor Statistics (BLS) report, the median annual salary for marketing managers in May 2022 was $140,140.
As marketing managers gain experience, they can take on more responsibilities as a marketing director. A higher position usually means a higher salary.
Marketing professionals looking to enter management positions should consider developing the following skills:
- Brand management
- product management
- strategic marketing
- Marketing communications
- lead
- project management
content marketer
Professionals who enjoy creative marketing should consider a position in content marketing. Most content marketers work on creative writing of marketing materials and websites, or building creative assets such as videos and infographics.
The average annual salary for content marketers is about $65,000, but their salary depends on their skills and experience.
To be a successful content marketer, you need to have a wide range of skills. Here are some skills companies may be looking for:
- copywriting
- project management
- edit
- Manage content management system
- product management
- lead
social media coordinator
One of the most common entry-level positions in the marketing world is that of social media coordinator. These junior marketers play an important role in building the company’s presence on social platforms such as LinkedIn and Facebook. They frequently answer customer questions, publish content, and manage social media calendars.
Although this is an entry-level position, most social media coordinators still earn more than $44,000 per year. As experience increases, the average salary can increase to $51,000.
If you’re interested in becoming a social media coordinator, you’ll want to focus on developing the following skills:
- copywriting
- Marketing communications
- search engine market
- Data analysis and tracking
Search Engine Optimization Expert
SEO experts play a vital role for companies looking to increase website traffic. These marketing professionals are experts at finding opportunities to improve keyword rankings and implementing strategies to rank higher on search engines like Google.
Due to their expertise in search engine optimization, the average salary for SEO experts is approximately $51,000.
For aspiring SEO professionals, having a solid foundation in the following areas will help secure a position with a company:
- Google Analytics
- digital marketing
- internet marketing
- Web Design
- basic coding
- Web content management
Frequently Asked Questions (FAQ)
What are the highest paying marketing jobs?
While there are many high-paying careers in marketing, the highest-paid individuals often hold the title of chief marketing officer (CMO). The average CMO salary is approximately $182,000 per year.
Is marketing a good career for the future?
Marketing is a profession with great potential for future development. According to the U.S. Bureau of Labor Statistics, advertising, promotions and marketing managers should experience career growth of at least 6 percent over the next decade.
Are sales or marketing salaries higher?
Sales and marketing careers often use different pay scales. Sales jobs offer commissions and bonuses, while base salaries for marketers are typically higher. However, at the management level, sales managers will earn a median annual salary of $130,600 by 2022, while marketing managers will earn a median annual salary of $140,040, according to the Bureau of Labor Statistics.
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