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Whether you are advancing your marketing career or starting a new career as a marketing professional, earning a master’s degree in marketing can help you achieve your goals.
In this article, we provide information about entry requirements, common courses for Masters in Marketing courses, and potential marketing careers for Masters graduates. These are important factors to consider as you explore graduate marketing programs.
What is a Master of Marketing?
A master’s degree in marketing is a graduate degree designed to help students advance their marketing careers or enter the marketing field. Marketing positions rarely require a master’s degree, but the degree can help graduates become qualified and knowledgeable job candidates.
In the Master of Marketing program, students learn advanced marketing topics such as market research, consumer behavior and digital messaging strategies. Most marketing master’s degrees take about two years to complete, although part-time learners may take more time, and students in accelerated programs may earn their degree more quickly.
A typical master’s degree in marketing requires approximately 35 credits. Students can choose from an in-person, hybrid, or fully online master’s degree in marketing.
Some students choose to pursue an MBA in Marketing instead of the more common MS in Marketing. MBA programs in marketing tend to explore business and focus on marketing, while a master’s degree in marketing focuses exclusively on marketing.
Admission Requirements for Master of Marketing
While admission requirements vary from educational institution to educational institution, here are some of the requirements that most applicants must meet to apply to a Master of Marketing program. Please check with your prospective school to learn more about its specific admissions requirements.
Bachelor Degree
Before pursuing a master’s degree in marketing, you should already have a bachelor’s degree. Not all marketing master’s programs require applicants to have a bachelor’s degree in marketing.
Transcripts, GPA, and test scores
Be prepared to provide transcripts of previously completed undergraduate work or other college courses. Colleges may require a minimum GPA for admission.
Some schools require GMAT or GRE test scores. In some cases, you may qualify for a standardized test score exemption if your GPA is above a specified threshold. Check with your prospective college to learn about its policies regarding transcripts and test scores.
recover
You may be required to include a resume with your application. A resume reflects your work experience, educational background, and other important career information that may be useful when applying to graduate programs.
personal essay
A personal essay can give your target colleges insight into your personality, creativity, and thought process.
Letter of recommendation
You may be asked to provide letters of recommendation from business associates or former professors who can attest to your personal qualities and suitability for the master’s degree program.
interview
Interviews are a common requirement, and colleges may ask you to submit to them virtually or in person. The interview allows you to share more about why you are a good candidate for the Master of Marketing program.
English language proficiency
Proficiency in English can equip you with the rigorous communication skills needed to participate in and achieve your goals in a marketing degree program.
Marketing Master’s Program
Master’s in Marketing programs may vary, depending on each institution’s specific requirements and curriculum. Here are some common courses found in marketing master’s programs.
- Business Fundamentals of Marketing
- buyer behavior
- brand strategy
- digital marketing
- Marketing management
- Marketing analysis
- Marketing Communications: Advertising and Social Media
- Pricing Strategy
- ethical marketing
- Marketing Statistics
What can you do with a master’s degree in marketing?
Is marketing a good major? If you already have a Bachelor of Science in Marketing, a Master of Science in Marketing can help you deepen your understanding of marketing principles and master more complex marketing concepts. Master of Marketing students typically learn to develop pricing strategies, conduct in-depth market research, and use data analytics to communicate value.
A master’s degree in marketing can also be a step toward the doctoral education needed to launch an academic career.
Every business relies on marketing strategies. Without marketing, consumers wouldn’t learn about products or services, and businesses wouldn’t be able to connect with their target audiences and solve their problems using those products or services.
Because marketing plays such a pervasive role in businesses and organizations, there are many career options for those who work in this field. Here are some of the most common careers for people with a master’s degree in marketing.
We obtained the following salary and job growth data from the U.S. Bureau of Labor Statistics (BLS) and Payscale.
Advertising, Promotion and Marketing Manager
Median annual salary: $138,730
Projected employment growth (2022-2032): +6%
job description: Advertising, promotions and marketing managers oversee an organization’s advertising and promotional activities. They develop marketing plans, analyze information, conduct market research, develop product pricing structures and generate public interest through the media.
sales Manager
Median annual salary: $130,600
Projected employment growth (2022-2032): +4%
job description: Sales managers are responsible for managing sales teams, analyzing sales data, training sales personnel, setting sales goals and implementing procedures to improve sales performance.
brand manager
Average annual salary: Approximately $78,000
job description: Brand managers typically promote certain brands that belong to their organization. They specialize in conducting market research, developing and implementing brand strategies, and promoting new trademarks.
public relations expert
Median annual salary: $67,440
Projected employment growth (2022-2032): +6%
job description: Public relations professionals help maintain and enhance an organization’s public or corporate image. These professionals conduct audience analysis, write press releases, develop advertising campaigns, and communicate with stakeholders.
Frequently Asked Questions (FAQ) about the Master of Marketing Program
Is a Master of Marketing the same as an MBA?
No, they are not the same. A master’s degree in marketing focuses on in-depth information about all aspects of marketing. An MBA is a master’s degree in business administration that focuses on business principles and usually requires students to choose a major such as accounting, management or marketing.
How long does it take to earn a master’s degree in marketing?
Completing a master’s degree in marketing usually takes one to two years, but each educational institution has its own timeline for degree completion. Registration status also affects course length, as part-time students typically take longer to earn their degree.
Do you need an MBA to pursue a career in marketing?
No, you don’t need an MBA to work in marketing. The MBA focuses more on business fundamentals, and you can choose the marketing major. If you want a well-rounded marketing education, you may want to consider a marketing degree instead of an MBA
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