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Marketron, owned by Diversis Capital, is selling a stake to global broadcast advertising company Image Communications.
Headquartered in Highley, Marketron sells Marketron REV – a broadcast sales and order management platform that provides access to real-time inventory, ratings and pricing.
Jimshade Chaudhari, CEO of Marketron, said: “With REV, our team has built and delivered a unique and high-value product for television broadcasters looking to transform their day-to-day sales operations and maximize revenue while preparing for a future of converged orders. . ”
With the acquisition of Marketron REV, there have been changes to the Marketron executive team. Jim Howard, who served as chief executive for the past five years, will return as chairman of the board. Chaudhari is Marketron’s new CEO.
“We are leaving REV in the hands of the experienced and capable people on the Imagine team,” said Chaudhari. “At the same time, Marketron remains committed to delivering innovative and revenue-generating technology to broadcasters, which is where our roots lie.”
Today, Marketron works with more than 7,000 media organizations around the world, providing a variety of revenue streams including television, radio, O&O and digital media.
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